How Callum transformed years of procrastination into monthly carbon action
Customer StoriesCallum Armstrong runs Paste & Publish, a creative agency that helps businesses tell their stories through compelling content and design. Like many small business owners, he'd been putting carbon footprint measurement in what he calls the 'too hard basket' for years. His business has been growing, but with that growth came a nagging awareness that he needed to do something about their environmental impact.
The problem wasn't not caring. Callum genuinely wanted to take action on climate change, but every time he looked into a possible solution, he hit the same wall:. Complex calculators that needed endless data inputs. Expensive consultants charging thousands. It was all too overwhelming for a busy agency owner.
One day, Callum came across CarbonInvoice. Given everything he had gone through, the claim seemed too good to be true: measure your entire business carbon footprint in minutes, not months. But Callum figured he had nothing to lose by trying it out.
What happened next genuinely surprised him. Instead of complex forms and endless questions, CarbonInvoice connected directly to Paste & Publish's Xero accounting system. Within three minutes, the platform had analysed their business spending and calculated their carbon footprint automatically. No spreadsheets. No consultant calls. No guessing about emission factors.
Even better, the solution wasn't just about measurement. CarbonInvoice showed exactly how many native trees the agency needed to fund to offset their emissions, and they could start immediately with a simple monthly subscription.
The transformation was immediate. Instead of endless research and delayed decisions, Callum had clear action. Paste & Publish now funds native tree planting every month automatically, with no ongoing admin required. The trees get planted in New Zealand communities, not some remote forest they'll never see.
"We've intended to measure and manage our company's carbon impact for years, but it's always been in the 'too hard' basket. Then we discovered CarbonInvoice, and everything changed. Within just a few minutes, we knew how many native trees were needed to mitigate our emissions, and with the click of a button, we were up and running - funding new trees every month on autopilot."
Paste & Publish now displays the Positive Business Badge on their website, proudly showing clients and prospects that they're taking genuine climate action. They also have a dedicated sustainability page that explains all their actions towards the environment.
For client relationships, having concrete proof of their environmental commitment has been a game changer. Creative agencies often work with environmentally conscious clients, and being able to demonstrate measurable climate action through their invoices and website has strengthened several key relationships. The badge and sustainability page give them credibility when discussing values-driven projects.
Callum's biggest surprise? How little mental energy he'd been spending on taking action. Once CarbonInvoice removed the complexity barrier, the decision became obvious. Now he recommends the platform to other agency owners who've been stuck in the same procrastination cycle.
The 'too hard basket' is finally empty, replaced by monthly carbon action that runs on autopilot. For a creative agency focused on growth and client service, that's exactly the kind of solution that works with Callum.
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