About Virtual Marketers
Virtual Marketers is a digital marketing agency that provides marketing solutions to businesses across various sectors. Based in New Zealand, with with a largely remote team, the company offers a wide range of services, from digital advertising to content creation. With a focus on virtual marketing solutions for small to medium-sized businesses, Virtual Marketers helps clients grow their brand presence without the overhead of in-house marketing teams.
Fran Bellingham is the founder and Head of Growth.
Motivations
Like many businesses today Virtual Marketers recognised that they were contributing to their carbon footprint and wanted to take responsibility for their environmental impact. Being a service-based business with clients in professional services and other sectors, they understood that sustainability was becoming a priority in the business world, especially for clients who expect more environmentally responsible operations from their partners.
Fran, founder and Head of Growth of Virtual Marketer, mentioned, “We’re a small team, but we want to ensure our environmental impact aligns with our values and what our clients expect from us. We love that CarbonInvoice gives us both the motivation to act and measurable impact with native tree planting.”
CarbonInvoice as the right solution
Virtual Marketers partnered with CarbonInvoice to start their sustainability journey. The platform enabled them to easily integrate their Xero accounting system to calculate their carbon emissions and mitigate those emissions by funding the planting of native trees in the greater Wellington region.
The seamless integration and simplicity of the process were key in getting started with CarbonInvoice. Fran noted, “The combination of doing the right thing and having quantifiable data to show clients the impact we’re making has been a game-changer for us. Our clients love that their work with us contributes to a positive environmental footprint.”
Virtual Marketers have shared their Positive Profile and tree funding updates in client newsletters and their Positive Business badge on their website. They’ve also used the personalised content from the sharing library for social posts. Additionally, Virtual Marketers integrates CarbonInvoice on their invoices to encourage and inspire their own clients to take their own sustainability action, adding another layer of value to their client relationships.
Since 1 June 2023 Virtual Marketers has partnered with CarbonInvoice and funded over 125 native trees in the Wellington region where most of their team and many clients are. See their progress here.
How Virtual Marketers is benefiting
By leveraging CarbonInvoice, Virtual Marketers has strengthened relationships with clients, especially those in sectors where environmental responsibility is a priority. Jimmy noted, “The combination of doing the right thing and having quantifiable data to show clients the impact we’re making has been a game-changer for us. Our clients love that their work with us contributes to a positive environmental footprint.
Virtual Marketers is creating what they fondly refer to as their "Virtual Marketers mini forest." This effort has resonated with their team. “It’s exciting to see how quickly we’re building a positive impact while continuing to grow our business,” Fran said.
